You probably already have your favorite everyday undergarments, but when it's time to put on something special, lingerie is the answer. If you don't know where to start, let us help you navigate this shopping experience to find the pieces that will make you feel your best.
It's important to remember that buying lingerie is so personal. They're called intimates for a reason! What you look for in lingerie will likely be completely different than what I do, but that's what makes this process fun. What really matters is you find something that makes you feel comfortable and confident in your own skin.
To help you shop, whether for a special occasion or just because, we've taken the time to curate a list of the best lingerie brands you can shop online right now. This includes everyday intimates like bras and underwear to special occasion underthings like teddies and slips. Whether you're looking for a spicy getup to surprise your partner or an easy lace bralette you can always rely on for sexy support, we've got you covered.
Since 1978, Only Hearts has been making beautiful lingerie that's meant to be seen. The brand even coined the term Inner Outerwear, making a statement that its lingerie can, and should, get to see the light. Once you check out what Only Hearts has to offer, you'll understand why.
Feeling sexy means something different for everyone. If your ideal lingerie looks like simple silhouettes, soft fabrics, and details that put your comfort first, you need to check out Eberjey. The brand is best known for its supremely soft loungewear and pajamas, which we've sung the praises of ourselves, but its undergarments are not to be missed.
Everything about these pieces is minimal except for the exquisite and bold color palettes. Araks offers a wide range of vivid colors which makes this lingerie feel special enough for an occasion, but also easy enough to wear on a random Tuesday under your outfit for work.
Italy has romance in its DNA, so it's no wonder this Italian lingerie company is such a hit. Intimissimi offers a large selection of bras, panties, slips, garters, and more. From seductive lace bodysuits you can pull out on special, sultry occasions to simple shapewear for everyday, Intimissimi truly has everything you need to fill your lingerie drawer.
This lingerie label is iconic, known around the world for its sexy, provocative pieces that empower customers to embrace their sensuality. From the more simple, cheeky panties to bold playsuits that look like they belong on a burlesque stage, Agent Provocateur has something for every sensibility from the daring to the demure. And, while every item has its own range of sizes offered, the brand has a decent selection of pieces available for bigger busts and bums.
The brand also stocks toys and accessories to help you make all of your bedroom fantasies come true. These luxurious pieces come with a premium pricetag, with bras starting at $120 and some playsuits and corsets running up to four digits. If you've been fantasizing about Agent Provocateur but it's not in your budget, they do have an outlet where you can shop heavily discounted styles.
Since its founding, Fleur Du Mal has expanded from just lingerie to swimwear and ready-to-wear clothing, but everything still has that sensual appeal. The brand even sells toys, books, and accessories to help you tap into your deepest pleasures.
Adore Me is a direct-to-consumer lingerie brand that was started with the sole purpose of offering affordable, fashion-forward underpinnings to the masses. The inclusive brand offers stylish intimates at an accessible price point for women of all shapes and sizes.
The offerings range from 30A to 46G in most styles. The company's lingerie collections include everything from bodysuits to slips, corsets, and garters, but Adore Me's most popular products have to be the bra and panty sets.
Adore Me has more than 600 stylish sets to choose from and a monthly subscription box. For $39.95 a month, you'll be sent a curated box of lingerie for you to try on at home. You can send back anything you don't like and will only be charged the fee for the styles you keep.
If you want proof that lingerie is an art form, take a scroll through Anya Lust's online shop. The store has a mix of Anya Lust's own curated collection of lingerie, along with a collection of other designers, as well. The main theme of all of the pieces, however, is luxury. Think sensual lace bras, mesh teddies, and silky robes.
Aside from offering up gorgeous lingerie, the Anya Lust site also acts as a resource, offering sensuality classes, literature, and art. You can also pick up candles and bath products, making this a true one-stop-shop.
Plus, the brand is dedicated to inclusive styles and sizes. Most bras are sized up to an F, while lingerie is sized XS-4X. And with dedicated collections for honeymoons, bondage play, and role-playing, there's something for every sensibility at Anya Lust.
Cosabella has been producing well-crafted, luxurious lingerie since 1983 when husband and wife duo Valeria and Ugo Campello founded it. The brand is known for making high-quality, fashionable intimates from the best materials available.
Free People's cool-girl aesthetic translates pretty gorgeously to its lingerie. With lacey bras, delicate panties, and beautiful matching sets, there is a lingerie style at Free People for just about everyone. It's a great option for folks who want to mix and match their pieces.
If you love a vintage-inspired aesthetic with your lingerie, Free People provides. Pieces like high-waisted briefs and two-toned bras give major throwback vibes. But if you're more interested in bold colors, Free People has picks for you, too. Its bras and panties come in a range of hues, from lime green to bright purple.
The sizing of Free People's lingerie leaves a little to be desired, but the pieces it does have are beautiful and affordable. And with ever-present bundles and discounts, you can renew your lingerie drawer without breaking the bank.
While the shop carries dozens of lingerie designers, Journelle also sells its own line of intimates. The Journelle collection offers a great array of sizings, ranging from A-G cup bras and XS-L underwear, but some of the other brands the company sells have more limited size ranges.
It's impossible to talk about lingerie without talking about La Perla. The brand made a name for itself as the go-to spot for elegant, yet sexy, pieces of lingerie. From gossamer babydoll dresses to delicate lace bralettes, La Perla has a piece for just about anyone's sensibility.
And while La Perla has a reputation for having a high price tag, in recent years, the brand has offered lingerie at a wider price point, depending on the style you're getting. La Perla also focuses on sustainability and is committed to ensuring its materials are coming from ethical suppliers.
This isn't the spot to go for super trendy pieces or lingerie with a lot of cut-outs and tassels. But a little whisper of lace, or a gorgeously embroidered bra you will still love when you're 70 La Perla is the place.
Not everyone loves lace, glitter, and cutouts, and Eres creates delicate pieces in muted pastels, embracing a less-is-more approach to lingerie. Lace panels and unlined mesh offer the classic aesthetics of lingerie, but without the bold cutouts and high cuts of some other brands.
The one caveat is that Eres doesn't have the most extensive sizing available. And while the price tag may seem high, these are hand-crafted pieces that, with proper care, can last a while. And since Eres' lingerie is incredibly minimal and classic, it will always be in style.
Naturally, the lingerie trends in Tokyo mirror the current kawaii wave, featuring pretty and saccharine details that exude innocence, playfulness and femininity. Most underwear stores present seas of pale pinks, baby blues and light greens, which all go hand-in-hand with the softness of kawaii. Those girlish Japanese collections offer coverage and modesty, and are usually adorned with flowers, hearts or bows. Many lines also feature popular characters from Disney or Sanrio.
As a result, the lingerie trends are also transforming: Japanese brands such as Peach John are now offering naked-like collections and sheer creations that show a lot more skin and curves. Their underwear is meant to be seen, perhaps with just a pop of colour peeking from underneath a tank top. French lingerie brand Princesse Tam-Tam, recently acquired by the Fast Retailing group (alongside Uniqlo, Theory, J Brand and GU), made its big entry into Japan, bringing its naughty-yet-nice combos to this side of the world.
Often mistakenly seen solely as a ploy to impress a lover on special occasions, lingerie sets can make you feel just as good as your actual clothes can: confident, sexy and empowered. In fact, often even more so than the outfit itself. As such, investing in a few key pieces from the best lingerie retailers in the business is the ultimate act of self-care. And yes, lingerie is an investment purchase: just as important as spending on good quality loungewear or pair of high-waisted jeans. Your underwear provides the foundations for your every outfit, determining the overall comfort of your day-to-day and your overall mood.
Rest assured: this round-up doesn't feature labels that solely cater to French lace-adorned sexy lingerie, corsets and dainty babydolls. These lingerie brands cover all bases, from bras for small boobs to the most comfortable thongs, the best shapewear and big, high-waist undies. We've got affordable lingerie brands (case in point: Boux Avenue, Pour Moi and M&S) alongside luxury lingerie brands (think: Coco de Mer and Dora Larsen). Plus, those famous lingerie brands that remain popular for good reason. Lounge Underwear, Agent Provocateur and Victoria's Secret, we're looking at you.
Born back in 2015, Lounge's first main goal was to create comfort-made-sexy lingerie. Since its very first (and viral) design, the Triangle Set, it has expanded into more daring territories - think sexy lingerie in sheer and lace fabrics - and has seriously gained traction. An influencer favourite, this brand is definitely one to update your top drawer with. 59ce067264